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ARE STREAMING SERVICES REPLACING TRADITIONAL TV?

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Interesting Articles Beginning January
Interesting Articles Beginning January

Here are some interesting articles I found today which reflect our changing industry...for example, did you know people listen to terrestrial radio more than digital radio (still!). 

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Jonathon BarbatoJanuary 2, 2018MPVD, OTT, Hollywood Fights Back, Sexual Harrassment, Viewing Habits
Social Media Trends for 2018
Social Media Trends for 2018

With a plethora of technological advancements going mainstream, the social media sphere is poised for some major upgrades. Here are our top ten predictions of social media trends in 2018.

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Jonathon BarbatoNovember 14, 2017social media, trends, 2018, facebook, twitter, instagram, snapchat
Are streaming services replacing traditional TV?
Are streaming services replacing traditional TV?

Thanks to the boom of mobile apps, the practice of flicking through several TV stations
has taken the back seat as media streaming services are now the preferred choice
amongst viewers. 

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Jonathon BarbatoNovember 5, 2017streaming, netflix, television, shows, technology, hulu, amazon
Ad Spending Surging…Or So They Say
Ad Spending Surging…Or So They Say

Look at the latest from the IAB…ad spending is surging everywhere (especially everywhere new) in Digital.  Whether it’s in mobile, video advertising, geo-locater tech, or social media…”targeting” is the new keyword in online advertising and companies who deliver it are voted ‘most likely to succeed.’

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Jonathon BarbatoNovember 5, 2017advertising, spending, foursquare, facebook, targeting, mobile, mobile advertising
Is Entertainment Meant To Sell Things?
Is Entertainment Meant To Sell Things?

Entertainment is story-telling and story-telling is a reflection of our culture not only at present, but for the future. Do I really want the future and story-telling to get even more wrapped up in the package of consumerism and buying stuff?

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Jonathon BarbatoNovember 5, 2017entertainment, storytelling, retail, retail experiences, consumer culture
Online Video Is More Viable
Online Video Is More Viable

Well, the IAB is now putting out studies showing that online video is more viable than ever before – Nielsen is about to launch a study with multiple (big) digital networks from cable to track against online usage…but, while 1 in 5 Americans is watching professional video online…95% are watching Television.

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Jonathon BarbatoNovember 5, 2017video, online, gingham style, television, devices
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