Here are some interesting articles I found today which reflect our changing industry...for example, did you know people listen to terrestrial radio more than digital radio (still!).
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With a plethora of technological advancements going mainstream, the social media sphere is poised for some major upgrades. Here are our top ten predictions of social media trends in 2018.
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Thanks to the boom of mobile apps, the practice of flicking through several TV stations
has taken the back seat as media streaming services are now the preferred choice
amongst viewers.
Look at the latest from the IAB…ad spending is surging everywhere (especially everywhere new) in Digital. Whether it’s in mobile, video advertising, geo-locater tech, or social media…”targeting” is the new keyword in online advertising and companies who deliver it are voted ‘most likely to succeed.’
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Entertainment is story-telling and story-telling is a reflection of our culture not only at present, but for the future. Do I really want the future and story-telling to get even more wrapped up in the package of consumerism and buying stuff?
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Well, the IAB is now putting out studies showing that online video is more viable than ever before – Nielsen is about to launch a study with multiple (big) digital networks from cable to track against online usage…but, while 1 in 5 Americans is watching professional video online…95% are watching Television.
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